Evaluating Restaurants
Evaluating restaurants is probably considered by critics to be more art than science. I tend to disagree. Guests have the luxury of being entirely subjective but a critic has to be objective in order to maintain credibility for their audience. I think it takes a good deal of experience in a variety of restaurants in order to become enured to the initial emotional swings that can take over when dining out.
I have my own system for evaluation that I think is both simple to use and broad in perspective, and this system has been an invaluable tool in our restaurants.
Five points of quality are evaluated: Quality of Welcome, Service, Atmosphere, Cooking, The Cellar. You may say that this does not make the cooking the focal point and so is inherently inadequate. But to me the guest come in for an experience (a good one!) and since these are the areas that pull guests in they are also the deal-killers when things go wrong. The elephant in the room is level of expectation, and we are happy to feed the expectation.
So tell me what you think? Does it cover everything for you? How would you improve it?
To the right of this posting you will find “Recommendations in France” for restaurants I visited in France recently and how I rated my experiences. Currently in Vegas where I'm attending a design conference with Patrick Sutton - getting some ideas for our new venture. Once I finish dining my way through the Silver City and I know a lot have you have worn that same path, I will have restaurants to recommend and review.
Click on comments and send them in I’ll respond as soon as I can!
I have my own system for evaluation that I think is both simple to use and broad in perspective, and this system has been an invaluable tool in our restaurants.
Five points of quality are evaluated: Quality of Welcome, Service, Atmosphere, Cooking, The Cellar. You may say that this does not make the cooking the focal point and so is inherently inadequate. But to me the guest come in for an experience (a good one!) and since these are the areas that pull guests in they are also the deal-killers when things go wrong. The elephant in the room is level of expectation, and we are happy to feed the expectation.
So tell me what you think? Does it cover everything for you? How would you improve it?
To the right of this posting you will find “Recommendations in France” for restaurants I visited in France recently and how I rated my experiences. Currently in Vegas where I'm attending a design conference with Patrick Sutton - getting some ideas for our new venture. Once I finish dining my way through the Silver City and I know a lot have you have worn that same path, I will have restaurants to recommend and review.
Click on comments and send them in I’ll respond as soon as I can!

